Best Branding In The World

Brand positioning is how you set yourself apart from the competition and how customers recognize and connect with your company. It’s made up of the key qualities and values that your company is known for.

Tone and voice, visual design, and how your company represents itself in person and on social media are all examples of how brand positioning can be communicated.

Your brand’s positioning informs customers about why they should choose you over your competitors and is one of the few aspects of your business that you can completely control. Competitors may have features and aspects of your product or service that are similar to yours; for example, New Breed does not own inbound marketing. We do, however, own New Breed and the way people interact with us. Our competitors may be able to provide similar services, but they will never be able to match our brand.

Are you unsure what “branding” means? Don’t be concerned! Even for people who have studied marketing, branding is one of those marketing concepts that is a little hazy and can quickly become confusing.

Today, we’ll look at “what is branding” and attempt to provide a clear answer using simple words and examples!

To grasp the concept of branding, we must first comprehend what products and brands are. Let’s go!

“A product, in broad terms, is anything that may be offered to a market to satisfy a want or need, including physical commodities, services, experiences, events, personalities, locations, properties, organizations, information, and ideas,” according to Wikipedia.

Keller & Kotler, 2015

A product can be anything from a hotel stay, a flight, a language course, to clothing, food, a toothbrush, and so on.

We’ll use the example of water to demonstrate how a product is defined and what role it plays in branding:

Water is a natural resource that every human being requires in order to live and thrive. Yet, when humans and businesses began to commercialize it, such as by selling mineral water in glass and plastic bottles, it became a product.

Isn’t water, however, always the same? It’s transparent and liquid. So, how can different companies sell the same product but persuade customers to buy their bottled water rather than the competition’s?

The solution is to create a brand.

“A brand is a name, term, design, symbol, or other element that distinguishes one seller’s good or service from that of others.”

American Marketing Association

A brand can be defined as the concept or image that people have in mind when they think about a company’s specific products, services, and activities, both practically (e.g. “the shoe is light-weight”) and emotionally (e.g. “the shoe makes me feel powerful”). As a result, a brand is formed not only by physical characteristics but also by the feelings that customers have toward the company or its product. When exposed to the name, logo, visual identity, or even the message communicated, this combination of physical and emotional cues is triggered.

While other market players can easily copy a product, a brand will always be unique. Pepsi and Coca-Cola, for example, have very similar flavors, but for some reason, some people prefer Coca-Cola to Pepsi.

Let’s use our water example to demonstrate this once more. The product sold is water, but companies developed different water brands, such as Evian, Perrier, Fiji, or Volvic, to persuade people to buy a specific water. And each of these brands gives the product water a different meaning:  Fiji Water is pure, healthy and natural.

and so on.

Finally, a brand is a person’s gut reaction to a particular product or company. Each person invents their own version of it, and some brands gain or lose popularity based on how consumers perceive them.

Branding is the process of creating and shaping a brand in the minds of consumers to give a meaning to a specific organization, company, products, or services. It’s a strategy used by businesses to help people quickly recognize and experience their brand, as well as give them a reason to choose their products over the competition’s, by defining what the brand is and isn’t.

The goal is to attract and retain loyal customers and other stakeholders by consistently delivering a product that meets the brand’s promises.

1. Consumers: As previously stated, a brand gives consumers a decision-making shortcut when they are undecided between similar products from different companies.
2. Employees/shareholders/third-parties: Successful branding strategies contribute to a company’s reputation in addition to assisting consumers in distinguishing similar products. Consumers, employees, investors, shareholders, providers, and distributors are all affected by this asset. If you don’t like or feel connected to a brand, for example, you probably won’t want to work for it. If, on the other hand, you believe the brand understands you and offers products that inspire you, you will most likely want to work for it and be a part of its world.

Companies typically use a variety of tools to develop and shape their brands. For instance, branding can be accomplished by:

1. Purpose, values, and promise define a brand.
2. Statement of brand positioning
3. Name, tone of voice, and visual identity design (which includes logo design, color palette, and typographies…) are all aspects of brand identity.
4. Television, radio, magazines, outdoor advertisements, websites, mobile apps…
5. Partnerships and sponsorships
6. Design of products and packaging
7. In-store encounter
8. Experience in the workplace and management style
9. Customer support
10. Pricing Strategy

Packaging design and advertising are perhaps the most powerful tools used by marketers in our example of branding water:

Packaging design is the silent salesman who will capture the attention of busy shoppers in-store. It provides information about the product’s features and visually distinguishes the brand from the competition on the shelf.

Fiji Water, for example, has created a bottle design that perfectly reflects the brand’s values: purity is reflected through transparency effects, and nature is perceived through a background image of tropical flowers and leaves.

However, instead of plastic, the brand should consider using glass packaging. This would be more in line with their natural image and better for the environment. Packaging is about more than just looks. Brands can be influenced by the materials used.

In simple terms, a product is what you sell, a brand is how people perceive the product you sell, and branding is how you create that image.

Obviously everyones knows about Apple and Their products, but here’s a overview otherwise. Apple Inc. creates, sells, and supports smartphones, tablets, personal computers, and other mobile and wearable devices. Software and related services, accessories, networking solutions, and third-party digital content and applications are also available.

Product Branding of Apple:

The McDonald’s logo, like the restaurant and food, is well-known. The architectural arches that structured the first McDonald’s restaurants were the inspiration for the iconic golden arches in the shape of a “m.” The arches in the logo were ignored until Ray Kroc bought the company outright in 1961.

Product Branding of McDonald’s:

I admired my shoes while staring down at my feet to make sure I didn’t trip. “Ah, Nike. What a legendary brand.” I was thinking to myself. Nike’s marketing, on the other hand, isn’t just about selling shoes or athletic apparel–about it’s selling a way of life. A way of life that everyone believes they must have. This isn’t an oversight; it’s a deliberate goal of Nike’s branding strategy.

Product Branding of Nike:

Starbucks has succeeded in focusing customers’ attention on the quality of the experience, the enjoyable memories that can be woven together in its stores, rather than the pricing of its products, by providing a pleasurable and relaxing customer experience.

Product Branding of Starbucks:

A Strange and Interesting Friend IKEA has been described as “fun,” “different,” “offbeat,” “friendly,” “odd,” “caring,” and “quirky.” Few, if any, other major brands can claim to have a personality or story that is similar to that chevalier.

Product Branding of IKEA:

Coca-Cola is one of the most well-known and successful brands in the world. Coca-Cola, like 30% of the world’s most successful companies, was founded before 1900 and is still building a legacy with their brand over a century later.

Product Branding of Coca Cola:

“Great design is fun, energetic, surprising, and smart—and we don’t just mean how something looks,” says Target of their own brand. It also fulfills a need, makes life easier, makes you feel good, and is affordable to everyone.”

Product Branding of Target:

Brand and Positioning of Adidas is a consumer-focused sports brand that stands for high-quality, innovative products. Their goal is to provide the best products possible, taking into account quality, appearance, and feel.

Product Branding of Adidas:

In simple terms, a product is what you sell, a brand is how people perceive the product you sell, and branding is how you create that image.