Decoding Brand Guidelines: What’s Inside?

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By Strife Team • November 30, 2023

So, you’ve got a killer logo. What’s next? Enter brand guidelines—a secret recipe for maintaining brand consistency and oozing professionalism. Let’s dive into the fascinating world of what brand guidelines encompass.

The Logo: The Crown Jewel

Your logo is the hero of your brand story. Brand guidelines start with a detailed breakdown of your logo’s anatomy. From color variations to size specifications, this section ensures your logo looks top-notch in every scenario.

Color Palette: The Mood Setters

Selecting the right colors is an art. Brand guidelines lay down the law on the colors that represent your brand. Think primary colors, secondary colors, and how they harmonize. It’s not just about aesthetics; it’s about evoking emotions.

Sample Color Palette:


Typography: The Font Game

Fonts speak volumes. Your brand guidelines spill the beans on which fonts to use for headlines, body text, and everything in between. It’s not just about choosing pretty letters; it’s about maintaining readability and brand personality.

  • Heading: Montserrat
  • Body: Open Sans

Imagery: A Picture’s Worth a Thousand Words

Visuals matter. Brand guidelines dictate the style of images that complement your brand. From photography to illustrations, it’s about crafting a visual language that resonates with your audience.

Voice and Tone: Speak the Brand Language

Ever noticed how Apple sounds different from Nike? That’s the magic of voice and tone. Brand guidelines define the personality of your brand’s communication. Whether it’s casual, formal, or somewhere in between, it shapes how your brand talks to the world.

Example Tone: Confident, Conversational, Approachable

Do’s and Don’ts: Guardrails for Consistency

In the wild world of branding, consistency is king. Brand guidelines include do’s and don’ts—a rulebook to ensure your brand is always recognizable and never lost in translation.

Brand Dos:

  • Use the logo in approved colors.
  • Maintain clear space around the logo.

Brand Don’ts:

  • Distort or alter the logo.
  • Use unauthorized color variations.

In Conclusion: Your Brand’s North Star

Brand guidelines are your brand’s North Star, guiding you through the vastness of the business galaxy. They’re not just rules; they’re the backbone of a cohesive and unforgettable brand.

FAQs :

Do I really need brand guidelines for my small business?

Absolutely! Whether big or small, brand guidelines ensure consistency, professionalism, and a memorable brand identity.

Can I update my brand guidelines as my business evolves?

Absolutely! In fact, it’s recommended. As your brand grows, your guidelines should evolve to reflect any changes in messaging, visuals, or tone.

How often should I revisit my brand guidelines?

Regular check-ins are advisable, especially after significant business changes or rebranding. Aim for an annual review to ensure relevance.

Are brand guidelines only for external use?

Nope! While they guide external communication, brand guidelines are equally crucial for internal teams. They align everyone with the brand’s essence.

Can I be creative within the constraints of brand guidelines?

Absolutely! Guidelines provide a structure, but creativity within those boundaries is key. Think of them as the canvas, not the limits.

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