A thoughtfully designed logo not only makes an impression on viewers, but it also aids in the development of relationships with a target audience. An attractive logo accomplishes this by evoking the meaningful emotions such as love, passion, and hope. Over time, viewers become more familiar with the design and begin to like it.
The term “logo” contains all of the marks that represent your company. Logos are divided into five categories. A wordmark made up of one or more words, such as FedEx or Coca-Cola. A lettermark with just one letter or an abbreviation: Consider the two Cs in Chanel and the A in Adobe. There is a logomark that consists solely of a symbol: Consider the Nike swoosh or Apple’s logo for Mac products.
Then there’s an emblem, which is a wordmark, lettermark, or logomark contained within a shape that’s important to the design: Examples include Harley-Davidson Motorcycles and the NHL logo. The combination mark, which combines a symbol and a wordmark or a letter and a wordmark, is the last type.
Because Strife Studio is a small company with limited brand recognition, we created a combination mark for our logo. It allows for the use of an icon in social media, as well as favicons and the wordmark in other places.
What Makes A Good Logo?
A good logo is one that fits your industry or service and feels right. When it comes to professional services (as opposed to products), the simpler the better. We frequently create wordmarks or typographical logos for our clients because that is all they require.
It’s designed to set you apart from the competition and encourage brand loyalty. How? It is embedded with meaning. Why? Because your brand is built on your company’s belief system, core values, purpose, mission, and vision. Not your logo is what people remember and tell their friends about.
Nobody is interested in your logo (except for graphic designers, or those with an eye for design). What matters most to people is their experience with your service and the values that your brand promotes. On the surface, good design looks professional, but it also represents something deeper.
Why Does A Business Need A Logo?
A well-designed logo establishes trust by demonstrating your professionalism and encourages people to stay.
It informs potential clients about who you are, what you do, and how you can help them. It shows people who have no prior knowledge or experience with your company that you do excellent work.
People will undoubtedly question your ability to deliver your products and services if your logo appears unprofessional. Have you ever pressed the back button or chosen one company over another because they appeared to be more trustworthy? People make snap decisions, and bad design drives people away.
Create a memorable logo that will help consumers remember your brand and form positive associations with you. Logos have a strong symbolic connection to people’s memories and feelings.
Let’s take a look at Nike as an example. The swoosh is nothing more than a swoosh. However, our attachment to that symbol stems from their vision of making the world a better place through running. That powerful concept defined their brand, and their logo reflects that, allowing their company to thrive. Your logo should do the same for your company over time and with a lot of consistent brand marketing.
Make an investment in your logo design. It’s the most important factor in boosting your credibility and attracting customers.
What’s A Meaningful Logo?
Well-balanced logos appear to be harmonious and polished. Nothing has been shifted too far to one side or the other of the design. When your design is out of imbalanced, it can appear chaotic, making it difficult for the viewer to absorb all of the information at once.
Balance in your logo requires careful attention to alignment, spacing, and symmetry. While the above composition appears to have a lot going on, these three factors are what keep it from becoming overwhelming.
1. Choose typography that reflects your values!
In designing a logo and brand, typeface selection and arrangement are just as important as color, images, and graphics. Why? Because people associate the appearance of a word with its meaning to determine how they feel.
Strong branding evokes an emotional response. You want your typography to pique people’s interest, establish trust, and inspire optimism. Typography has the ability to elicit such emotions without people being aware of it.
The tone of voice and personality are communicated through typography. Choose typography that reflects the values of your company, whether elegant, traditional, whimsical, or modern.
Typography, like furniture, should be aesthetically pleasing while also being functional. The typography you choose has an impact on the user experience.
Make sure your business name is easy to read. Consider where your logo will appear: on screens, business cards, letterheads, signage, and packaging, to name a few places. It must be readable both from afar and up close. If your logo includes a graphic element, make sure the typography complements the icon.
Consider whether your typography provides effective representation, communication, and visual appeal. If the answer isn’t a resounding yes, it’s time to rebrand.
2. Pick a color wisely
The color of your logo influences how people perceive it and can influence purchasing decisions. Color evokes feelings and conveys meaning. Color can improve brand recognition by up to 80% when used consistently throughout your marketing.
The best colors to use are determined by your industry and target market. You may have noticed that certain industries use specific colors. Blue is commonly used by financial institutions because it communicates security and reliability. Blue is used by brands to promote product and service trust.
Choose your color(s) based on the emotions you want your customers to have and the actions you want them to take. Take human psychology, culture, trends, and context into account.
The color of your brand should tell a story. It should reflect your values and be distinct enough to set you apart from others in your field.
The most powerful brands use a limited color palette of three primary colors. They also avoid using gradients in favor of solid colors. Keep in mind that color appears differently on a computer screen than it does in print. Make sure you can accurately reproduce your colors (Pantone, CMYK, RGB, Hex).
3. Use simple iconic elements
Although 72 percent of the best brand names are made up of words or acronyms, typography is used to create an image in the mind. Graphic elements, symbols, and icons can all be used in the same way.
A visual element adds interest to your logo and helps it stand out. It must hold a consumer’s attention for 10 seconds in order for them to remember it and form an opinion about it.
Some designers do this by altering text or adding an illustrated icon that can stand alone in certain situations. Make certain that all of the artwork is original and not from a clip art collection. A visual association will form over time and with consistent use.
How Do You Create A Meaningful Logo?
To quickly connect with your audience, a small business logo must be clear and easy to understand. It’s critical to keep your logo simple so that it can be used across multiple media platforms and at any size.
Unlike large corporations, most small businesses lack years of brand recognition or a large marketing budget to help customers understand what they do. As a result, your logo must instantly communicate who you are and what you do.
When it comes to reducing your brand to a single mark, there’s a lot to consider from concept to implementation. A good small business logo, on the other hand, only requires three elements: great typography, simple colors, and a strong visual element. Check out our logo designs; most, but not all, lean toward simplicity and bright colors.
The Visual Foundation Of Your Brand Identity Is Your Logo.
Design is important, and you require it! Particularly if you want people to donate money to you and spread the word about you. When you invest in your branding, you give your small business the tools it needs to succeed.
Need a Logo or Rebrand?
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